Hotels can create a personality for their brand. Your email address will not be published. They also work with local designers and feature their products in the rooms and on their Instagram. C’est l’un des rooftops les plus … Use location and trending hashtags. Bride to be? Instead of trying to decide which one to book by looking at a few online reviews, you’ll get a close-up of their beautiful hotels. Their Instagram account also provides a platform to showcase products designed by Kemp for high-end retailers such as Wedgwood, in use at the hotels in London and New York. Trade in ordinary for extraordinary at W Bali - Seminyak. If you really can’t decide, you can always visit both! … They play up both locations. You have to ensure that Instagram users are seeing your posts, and more importantly, engaging with them. Pro Tip: You don’t always have to post about your hotel! Set your scene with insider access to sizzling W Happenings on the WET® deck and SoBe rooftop, or elevate epicurean encounters at celebrity chef destination restaurants Torno Subito and Akira Back. (And a little tasteful sex appeal never hurt anyone.). There’s no wrong reason for a beach vacation! Here are six tried and tested tips that will help your hotel scale the Instagram heights. With over 75,000 followers, W Hotels knows what their audience wants: beautiful, high-quality images from their various hotel locations as well as new club spots, awesome activities and even yoga poses on the beach. Avec 800 millions d'utilisateurs, Instagram fait partie des mastodontes du web.Découvrez avec cet article comment utiliser Instagram pour développer la visibilité de votre hôtel, restaurant ou chambre d'hôtes. They do a great job of posting often and mixing it up. Their profile is colorful, rich and has a serious “wish you were here” vibe. The swanky Standard cements its too-cool-for-school status with the ironic and humorous style it employs in its posts. The oh-so-hip Hoxton has a huge social following, and its Instagram account is full of… Instagram. Site Footer. Every post tells a story and their old-school theme shines on Instagram. The chain is now allowing travelers to book rooms at its 24 hotels by clicking on an Instagram photo of a property that then leads them to the reservations page. Coq Hotel: gourmand. Gansevoort’s Instagram is like looking at modern art and the perfect beach vacation all rolled into one. Write a well-thought bio with a direct link to your website. From Bon Jovi quotes to vinyls and cool graphics, Ace Hotel is a great example of a company more focused on creating an image than promoting their specific services and for them, it works perfectly. Each post promotes a lifestyle. Select Dates. Ouvert en juin 2018 à Ibiza, le Paradiso Art Hotel est le nouveau petit bijou ultra-instagrammable de la Isla Blanca. One look at their Instagram and you’ll be screaming LUXURY. Find & Book. Since 2017, the number of monthly active users on Instagram has doubled in size, meaning that your hotel can reach even more people now than you could even a year ago. Happenings & Events. The W Hotels NYC Instagram account not only gives you peek inside their beautiful hotels, but also the best of the New York City lifestyle. Here are some of the most Instagram friendly hotels the world has to offer (no filter necessary). Follow them to find out what’s coming up in fashion, music and design around the Big Apple. Faites le plein de réservations directes SANS COMMISSION pendant 1 mois. Credit: Instagram/whotelsnyc. Hotels to follow on Instagram - W Hotels New York. San Giorgio Hotel Mykonos | Instagram @sangiorgiomykonos. Depuis quelques semaines, le réseau social Instagram a ouvert la fonctionnalité Guides jusqu’ici réservée à un nombre restreint de profils. They have two locations: NY and Turks & Caicos. Our luxury resort plays by a different set of rules, free WHEELS valet parking, at the heart of Seminyak, Bali's vibrant heart of fashion, nightlife and restaurant scene. Urban Cowboy Bed & Breakfast | Instagram @urbancowboybnb. And here it comes: More than 40% said its “Instagrammability”. Stay ahead of distribution and marketing trends with scalable, flexible multi-property solutions. Visit our 24-hour AWAY® Spa and FIT gym. Four Seasons Hotel & Resorts | Instagram @fourseasons. Respond to commenters (be sure to include their handle in your response) and get a convo going. This is where you get to stay and play with a brand that was made for the White Isle. Insights, knowledge, and information to help you dominate the online travel space. Its target audience is clearly younger, mid-twenties to early thirties. At our luxury beach hotel on the Palm, you can be in the center of the action without being the center of attention. Pro Tip: Craft a distinct photographic aesthetic that captures your hotel brand look and feel. With over 10 locations, 8 Hotels will scratch your itch for wanderlust. Avec plus de 2,50 milliards de likes par jour Instagram est un réseau social résolument créatif où les selfies et le partage en image sont ses maîtres mots. Mixing historical Dutch architectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. NYC, Miami, Chicago, Toronto, London or Cabo San Lucas. Just mention #linkinbio. If it’s even half as cool as their Instagram, I’ll be in heaven. Followers can also get occasional behind-the-scenes looks into the company, such as exclusive glimpses into soon-to-be-opened properties. See Upcoming W Happenings & Events and join the party. Founder Lyon Porter documents both his effortlessly cool guests enjoying the BnB and his own adventures in the countryside, giving the feed a distinctly personalized touch. … Analytics and Conversion Rate Optimization, Customer Loyalty and Reputation Management. Comprising Four Points by Sheraton, Westin, W Hotels, St. Regis, and others, 11 brands sit beneath the Starwood banner. Sign up for Travel Tripper's newsletter to get the latest news, tips, and resources delivered to your inbox. Think urban, plus resort style. How can hotels capitalize on Instagram’s new booking feature? 27.7k Followers, 996 Following, 1,421 Posts - See Instagram photos and videos from W Verbier (@wverbier) Their food looks like a culinary masterpiece and the views aren’t too bad either. Old school Hollywood glamour and the laidback SoCal lifestyle are simultaneously captured through the gorgeous photos, often reposts from guests. Charlotte Street Hotel. In other words, the location, hotel and … Pro Tip: Linking your Instagram to other social platforms like Tumblr or Facebook helps to increase shareability of your content and also gives potential guests another opportunity to follow you. @whotelsnyc. W Hotels Worldwide | Instagram @whotels They avoid constant self-promotion and instead focus on current and emerging trends and LOTS of a variety. Currently booking my next vacation here. Pro Tip: The only way to create a link on Instagram is through the profile. Most hotels are now on Instagram, using photo filters and hashtags to dazzle millennials who spend hours scrolling through their accounts, dreaming about their next holiday or picking out which accommodation is right for them. There's always something happening at the W Hotels … Join our global partner network or white label our reservations and e-commerce solutions. Hotels are particularly wise to the power of Instagram to present a certain image of their property to the world, and users of the app are more than happy to gloat about their latest luxury hotel stay, all of which is good news for the hotelier and their brand. 8.4 Very good (1602 reviews) THE PLAZA. Cette (...) En savoir plus » Le chiffre d’affaires de la saison estivale est en train de se jouer maintenant. You’re bound to fall in love. The world is your oyster with Thompson Hotels. This urbane boutique brand based in New York and LA does a particularly good job of using Instagram to promote their #SIXTYguide blog, showcasing sleek imagery shot by professional photographers for posts. We take a look at the Top 5 most snapped hotels on Instagram. Instagram *W Verbier will be closed from April 12, 2021 and will reopen on July 2, 2021* Perched at 1,531 meters with immediate access to over 400 km of skiing and hiking terrain, W Verbier Retreat mixes contemporary urban design with an alpine touch. Opened in early 2014, the hotel uses a casual voice in captions and encourages additional engagement by actively responding to commenters. And who knew travel could look so tasty! Take a memorable trip down under! It won’t link to the website, but can be effective in communicating the URL as long as it’s easy to remember. Vous pouvez vous servir d’Instagram pour mettre en avant les services que vous proposez à votre hôtel, que ce soit un spa, des massages, bien une salle de sport ou des cours de danse, vous trouverez toujours des amateurs. Or how about enjoying a tasty watermelon while watching the waves roll in? Make sure to frequently mention your hotel group’s Instagram handle, or create a unique hashtag for all the hotels in your group. We're on the lookout for talented and ambitious individuals to join the team. 300 millions d’utilisateurs chaque jour utilisent Instagram dont 46% cherchent leur voyage ou idées voyage, avec un taux d’interaction de 4% cela en fait le réseau social avec le plus grand taux d’engagement. Beachcomber Hotels owns and manages eight hotels in Seychelles. Take a look at San Giorgio Hotel in Mykonos if you’re looking for a truly stunning destination wedding. Number of rooms. Get glamorous on our 26th-floor hotspot, at the ECLIPSE rooftop bar or make your way down to our signature Living Room to find our new restaurant FIRE & the W LOUNGE for a cocktail (or two). Just a stone’s throw from uber-hip Williamsburg, the Urban Cowboy impeccably captures… Pro Tip: Inspire your followers by showcasing unique products or designs from your hotel partners. The five-star chain that dominates the luxury hotel market in Asia is another brand which effectively uses hashtags to attract followers and cull more content. It’s like a cozy log cabin plus southwest style. Seriously. Finding the golden content that you want to highlight is just part one. Check us out for the latest in music, fashion and design in NYC. Le mythique palace de la place de la Concorde rouvre en juillet prochain, et pour suivre les travaux, les festivités de la réouverture, les coulisses... rien de tel que le compte Instagram de l'hôtel !. Situé sur la côté nord ouest de l’île espagnole, dans la baie de San Antonio, le lieu est largement inspiré du style Art Déco. They go a step further by offering an incentive, a credit to Golden Circle Award Points (their loyalty program) to one lucky winner each month who has posted a photo including “#MyShangrila.”. There’s always something happening at the New York W Hotels. They avoid constant self-promotion and instead focus on current and emerging trends and LOTS of a variety. They love engaging with their nearly 7,000 followers and reposting some their personal pictures of the hotel. Pro Tip: Don’t just post and bail! Pro Tip: Part of a bigger hotel group? You’ll want to book your getaway ASAP. Urban cowboy couldn’t be a better description for this bed-and-breakfast’s personality. Also want to show a link different from the one in your bio? Pro Tip: Find ways to tie in your loyalty program if you have one. San Giorgio’s Instagram posts range from wedding pictures, crystal clear water, white beaches and of course the city of Mykonos. Their Instagram features a variety of images and even competitions to win a free night’s stay at any of their 10 locations! View More W Happenings. Hotels have it somewhat easy when it comes to Instagram; there’s no shortage of unique things to photograph and share when it comes to travel. 90.1k Followers, 70 Following, 1,264 Posts - See Instagram photos and videos from W South Beach (@wsouthbeach) La photo parfaite de la piscine à l'Hôtel Fasano de Rio De Janeiro. Get out into the neighborhood and ‘gram great places to eat, drink, and play. Seriously, where’s my invite? The brand maximizes engagement by running competitions and promotions on its account and uses the link in bio accordingly, not merely to direct to the hotel site. New York. Beachcomber Hotels | Instagram@beachcomber_hotels. This is "W_Hotels_Instagram_Hollywood_Full" by Caitlin Workman on Vimeo, the home for high quality videos and the people who love them. With over 75,000 followers, W Hotels knows what their audience wants: beautiful, high-quality images from their various hotel locations as well as new club spots, awesome activities and even yoga poses on the beach. Posts from this luxury hotel collection make particularly clever use of captions, often using kickers such as “SIP” or “DIP INN.” The hotel also includes popular travel hashtags such as #passionpassport and #mytinyatlas to ensure that their photos reach large communities of travel enthusiasts. The photo-sharing platform currently boasts 300 million users around the world, with the average Instagram user spending 21 minutes on the platform per day. Un potentiel Instagram maximal. Pro Tip: When using hashtags for photo discovery, don’t cram them all into your initial caption, especially if you share the photos on other platforms like Facebook. On décolle ? Mondrian’s feed is jam packed with pretty party people enjoying the sun-kissed good life, poolside and cocktails-in-hand. Each guestroom and suite provides panoramic views over the Mediterranean Sea and the city of Barcelona. How Instagram is changing the hotel industry and why you shouldn’t simply ignore it: see for yourself. Their seven locations are all about history and culture, and their Instagram reflects just that. The Dorchester Collection hotel also makes sure to tag its brand’s special hashtag, #DCmoments, in many of its shots. Hotel Villa Honegg | Lake Lucerne, Switzerland. The feed features a good mix of the hotels as well as local businesses they recommend. For hotels in particular, Instagram gives consumers a peek into what they’re about to discover, including rooms, activities and even the history of the hotel. Gansevoort Hotels | Instagram @gansevoort. @urbancowboybnb, 23.5k followers. Whether you’re looking to book or just want to dream, their Instagram is a must-see. 354k Followers, 1,892 Following, 1,547 Posts - See Instagram photos and videos from W Hotels Worldwide (@whotels) Watsons Bay Boutique Hotel | Instagram @watsonsbayboutiquehotel. But how do hotels take it to the next level when it comes to engagement and followers? The Four Seasons stays relevant, posting images from their Paris location a few weeks before Fashion Week and the most romantic locations for a honeymoon right before Valentine's Day. We’ve curated the top 10 hotel brands who have upped their Insta-game: Just a stone’s throw from uber-hip Williamsburg, the Urban Cowboy impeccably captures the brand’s “luxury with a rustic Brooklyn sensibility” ethos through its Instagram account’s aesthetic. Turks and Caicos. You’ll definitely want to check this out. The number of followers may be low compared to others on this list, but their audience is growing at a rapid pace. 5 ways to market to your guests with Instagram Stories, The future of the CRS: Digital marketing connectivity and open APIs, How hotels will need to adapt Duty of Care policies for the coronavirus pandemic, The essential digital marketing & demand generation strategy checklist for hoteliers, [Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020. advertising, B2B, B2C, Blog, business, communications policy, Content Marketing, Event, Events, How to, marketing, Social Media, video, YouTube. Become an expert hotel marketer with our free resources. Required fields are marked *. Looking to cozy up next to a fireplace? Use the location tag to show followers where you are. Pro Tip: When reposting other users’ photos, be sure to credit their Instagram handle so that they are aware of the re-post. Maximize revenue with an all-in-one reservations platform and innovative demand generation services. Never Miss out. However, the images they do have of the bed-and-breakfast look like they’re straight out of an Urban Outfitters catalog. Looking to live like a beach bum, or at least pretend? New York. Through images of sailing, snorkeling, golfing or just relaxing on the beach, Beachcomber Hotel promotes itself as family-friendly as well as an ideal honeymoon destination. You're sure to have a good time at this hotel, located in Sydney, Australia. Ace Hotels is officially the cool kid we all wish we could be. They’re looking to attract followers with a love for travel. This quintessential British hotel is just as beautiful on the inside as it is out. And don’t be afraid to be expressive with those emojis! Serve your top guests and players just as easily online as offline with integrations to your loyalty systems. Check-in Date: Check-out Date: Select Rooms & Guests. … They seriously promote the beach lifestyle, and their Instagram posts could be straight from a Corona ad. Colleen Fielder | @yogirlcfield With Instagram on the rise, hotels are turning to the platform to display unique images they hope will captivate an audience. Even more interesting, Instagram far outperforms Twitter in terms of engagement—by nearly 50 times! Change it up by linking to different landing pages instead of your hotel website; it’s easier to track metrics and conversions that way. Once again, they’ve focused their Instagram on creating an image rather than a ton of self-promotion. Their slogan, “For those who have arrived, but are nowhere near finished,” is effortlessly translated to their Instagram posts. Use the location tag to display the URL. Instagram has become one of the most popular and powerful social tools for hotels to expose their brands to a wider audience. To their followers, it’s a place to find inspiration for décor, food and drink. It’s all in the little details for Firmdale Hotels, the stunning collection of townhouse style properties by famed British interior designer Kit Kemp. Split across two unique buildings, a former telephone exchange and a bank, W Amsterdam is an intriguing design mix of heritage and contemporary style. Paradiso Art Hotel . Not all infinity pools were created equally, and the … She is an admitted travel junkie and loves finding amazing hotel deals when booking direct. Some extra insider tips: Instagram strategy for hotels. These will allow you to be more visible so potential followers can find you more easily. In line with parent company Morgans’ Back of House blog spotlighting noteworthy “creators,” the account curates many of its images from top influencers. Choose a Property. Look no further. A UK holiday home insurance provider asked young adults between 18 and 33 what they consider most important when deciding on in a vacation destination. @thehoxtonhotel, 157k followers. L’HÔTEL PARADISO À IBIZA. Our five-stars hotel embodies the archipelago with a rice field inspired WET® pool. Contact her at nancy.huang@pegs.com. The latest in distribution, sales, and marketing trends for hotels. Conrad Hotels and Resorts has turned to Instagram to drive bookings. With 241,000 followers, Starwood’s rewards program, Starwood Preferred Guest (SPG), is currently leveraging hotel social media by offering a link in their Instagram bio to Work in progress au Crillon. The seasonal escape mixes the parallel realities of Ibiza with a magnetic pull that turns up the sass. Paradiso Art hotel . 16.4k Followers, 132 Following, 1,868 Posts - See Instagram photos and videos from W Istanbul (@wistanbul) This 5-star hotel is located on the beachfront along the famous Barceloneta Boardwalk. And give a shoutout to your fellow businesses by mentioning their Instagram handles in the caption. Visiting their Instagram account with 13,000 followers feels like seeing pictures from the coolest party you missed out on. Much anticipated and off the beaten track, W Ibiza strikes a pose on the palm-fringed, sand-drenched beachfront of Santa Eulalia. Onokaa peut vous accompagner dans la création et l'animation de votre compte Instagram. The legendary 90210 property maintains a clear editorial style throughout its feed. Avoid their Instagram if you’re feeling hungry. The most instagrammable hotels in the world Atlantis The Palm, Dubai. Stay on top of hotel distribution and marketing trends. Sun-kissed and diverse, Ibiza is more than an island, it’s a brand. The global powerhouse promises “the latest in music, fashion, and design” on its Instagram feed, doing so in part by linking to its Tumblr account rather than its official website, demonstrating a commitment to brand creation through storytelling rather than just conversions. 18.4k Followers, 355 Following, 1,335 Posts - See Instagram photos and videos from W Paris - Opéra (@wparisopera) Here are few that know how to use it. This Los Angeles boutique property in the unassuming Koreatown neighborhood demonstrates that even a relative newcomer can quickly build a thriving Instagram account. Instead, include them as a secondary comment. Hotel W New York - Times Square. Think spring break destination but luxury. Nancy is the Senior Marketing Director at Pegasus and expert in strategic communication, brand development, and content marketing. Instagram *W Verbier sera fermé à partir du 12 avril 2021 et rouvrira le 2 juillet 2021* Situé à 1 531 m d’altitude avec un accès immédiat à plus de 400 km de pistes de ski et de randonnée, le W Verbier Retreat présente un design urbain contemporain avec des accents d’inspiration alpine. Thompson Hotels | Instagram @thompsonhotels. Conrad is using Like2Buy technology by Curalate, a visual marketing firm, to turn Instagram photos into bookings. 1 /2 . 11.8k Followers, 88 Following, 64 Posts - See Instagram photos and videos from W Osaka (@wosakahotel) Categories: Social Media and Influencer Marketing, Your email address will not be published. This study created waves. Join their 90,000 followers and see what you’ve been missing. Watsons Bay is creating a lifestyle we’re all dying to be a part of.
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