Nike is a place where everyone is an explorer. Thus, based on this corporate mission, Nike’s products are designed to attract and satisfy a wide variety of market segments globally. A company’s corporate mission statement defines the fundamental objectives of the business, especially in terms of its purpose.
Every day, we are demanding a better future for ourselves, our athletes, and our commu- nities.
The mission statement of Nike goes as: ‘Our mission is what drives us to do everything possible to expand human potential. Visit The FourWeekMBA BizSchool | Or Get in touch with Gennaro here, Key Lessons In Lean Analytics With Alistair Croll, How To Design A Winning Business Model With Adam J. Bock, Breaking Down Digital Transformation With David L. Rogers, A Guide To Disruptive Business Models With Thales Teixeira, Discussing Business Model Innovation With Felix Hofmann, Pretotyping: How To Find The Right Idea To Avoid Business Failure With Alberto Savoia, Inside The Creative Curve With Allen Gannett, How To Self-Publish A Book [With Tom Corson Knowles], The Business of Ghostwriting by Zara Altair, Key Lessons In Buying And Selling Websites With Michael Bereslavsky, GI Digital Ventures SRLS – VAT 15455471001. While its mission statement is to "do everything possible to expand human potential. In addition to its corporate mission statement, Nike developed guiding principles referred to as its “11 Maxims.” These principles are meant to give a sense of direction and purpose to employees at all levels of the corporation: Nike has also developed what it calls its manager manifesto, a set of core principles that describe how its managers should lead with excellence. The company’s slogan “Just Do It” represents this inspirational goal. Nike Inc.’s corporate mission is “to bring inspiration and innovation to every athlete in the world.” The company further states that everybody is an athlete, based on Nike founder Bill Bowerman’s statement, “If you have a body, you are an athlete.” This mission statement represents the company’s strategic goal of reaching out to the global leisure and sports footwear, apparel and equipment market. To have an idea of how expensive it can be demand generation, one of the critical strategies that Nike uses is to stipulate endorsement contracts with athletes. Because, as our co-founder said, if you have a body, you’re an athlete. We are a values-driven company and our eight core values include the following: Nike’s Mission Statement To help everyone on our team to realize their full potential, we're holding ourselves accountable for progress—including increasing the number of women and underrepresented minorities in our workforce.
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