Seeing a winning athlete wearing a Nike shoes in a professional competition authenticated the quality perception in the minds of the customers about the Nike brand. Nike was the only sportswear brand listed in the ranking showcasing its high brand equity. When the company expanded they used a “Finger on the pulse strategy” where Nike have some of its employees hitting the street finding out what is in the minds of their consumers and following their needs and tracking their brand perception. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Scribd will begin operating the SlideShare business on December 1, 2020
Besides his own brand association, Ronaldo also valuable for Nike as Hookit ,which which measures the social and digital media value for brands, reported that Ronaldo’s social media activities generated a staggering $474 million in value for Nike at 2016. In my opinion, it’s more aesthetically pleasing as well. Nike uses a combination of its inspirational advertisements, active lifestyle mentality, rich athletic history, highly recognizable symbols and tagline, athletic endorsers/partnerships and constant innovation to differentiate itself from competitors. Biggest Athlete Endorsement Deals In Sports History. is a great way to create a two-way conversation with consumers.
Brand associations include a variety of things like product attributes, design, social programs, imagery and symbols (Aaker, 2014). Even with competitors trying to close the gap, Nike continues to come out on top. No public clipboards found for this slide, Gerente de marketing e conteúdo, Analista de SEO e Google Analytics na Jogue Tennis. In terms of shoes, Nike has a freaking broad line. This strategy created a lot of attachment of athletes to the brand, some sort of brand loyalty. Make Yourself a Star! Although Nike remains the market leader in retail sneaker sales, the company should keep an eye on competitors like Adidas and Puma (Tuttle, 2016).
To strengthen brand loyalty, the relationship between the brand and the customer needs to be rich, meaningful and consistent over time (Aaker, 2014).
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